"Customer Service" became the business' primary concern, and new systems and services were introduced to help attain that goal. The company redefined its marketing area to the San Francisco Peninsula through San Mateo. An "on demand" delivery system put parts in customers' hands within an hour after they called in an order. In 1993, Mackenzie Warehouse joined a buying group that allowed it to be more competitive by lowering its acquisition costs.

In March 1996, a new computer system allowed for "electronic cataloging" of all inventory, as well as "electronic ordering" for customers to transmit their orders directly from their computers to Mackenzie's.

In 1992, Colin Mackenzie decided to pursue other interests and became a San Francisco firefighter, and in April 1995, Gordon Mackenzie Jr. died, but Mackenzie Warehouse still remains a family business. Anna-Maria Mackenzie has daily responsibilities in the return department; Michelle Mackenzie is president of the corporation, and her husband, Eduardo Menendez, is vice-president and Operations Manager.

Since 1990, the business has quadrupled. In 1990, there were two delivery vehicles; in 1997, there are 30 drivers to ensure rapid delivery six days a week. In 1990, the company employed 25 employees; there are now 95, and the company has annual sales of more than $12 million. Mackenzie Warehouse carries 50 different parts brands and 12 chemical brands. Its large inventory of quality products is being updated constantly. The company also makes available a library of technical and informational videos at no charge.

The company's continued growth and success is due to hard work and participation of the management team and all employees of Mackenzie Warehouse. Michelle comments, "It all comes down to the fact that we enjoy doing what we do and we feel proud to be working with each other and our customers. We genuinely want to help our customers prosper." <continue>